Chocolate appeared in 27.4% of looks at the FW26 menswear shows, about the same as FW25 (29.2%). 244 designers showed it across 1,659 looks.
- Share of looks
- 27.4%
- Change vs FW25
- −1.8 pts
- 29.2% → 27.4%
- Looks
- 1,659
- of 6,064
- Designers
- 244
- of 262
Number 2 of 39colors by share of looks. Also measured in Paris (26.1%), Milan (34.2%), New York (22.7%), London (15.1%), Copenhagen (32.2%). Other seasons: SS27 (9.3%), SS26 (17.7%).
Updated October 2, 2026
19-1214 TCX, #5C3E35
Looks
11 of 1,659 looks, across designers.
-
Hed Mayner, look 8 -
Palomo Spain, look 16 -
Soshiotsuki, look 6 -
Ferrari, look 28 -
Brioni, look 12 -
Études Studio, look 33 -
Tokyo James, look 2 -
Carven, look 1
+1,648 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Chocolate came up in 20 articles from Vogue, WWD, FashionNetwork and 9 more. In the data it was in 27.4% of looks, about the same as FW25 (29.2%).
Summaries are written by T-Fashion. Read each article at the source.
Vogue · Feb 21, 2026 · Show review
Derrick Fall 2026 Menswear CollectionDerrick cut tailored wool trousers in brown alongside olive and gray versions.
Vogue · Feb 15, 2026 · Show review
Todd Snyder Fall 2026 Menswear CollectionVogue describes a substantial brown cashmere coat reaching nearly to the floor at Todd Snyder.
WWD · Jan 18, 2026 · Show review
Prada Men’s Fall 2026: Really Slim — and ShadyPrada used wrinkled brown leather for a padded coat and a blouson jacket.
FashionNetwork · Feb 3, 2026 · Season review
Deeny's Dozen: the 12 best menswear collections of 2026FashionNetwork describes brown Zegna suits and Ralph Lauren's brown three-piece tailoring.
Wallpaper* · Jan 20, 2026 · Season review
The standout shows of Milan Fashion Week Men's A/W 2026, from Zegna to PradaWallpaper* describes Zegna using classic brown alongside charcoal and black.
AnOther · Jan 28, 2026 · Show review
At Saint Laurent, a Dynamic, Elastic Reflection of Masculine SexualityThe palette avoided black for bitter chocolate, deep brown and midnight tones.
Designers
Looks with chocolate, by designer.
- 1 undercover 44
- 2 Giorgio Armani 38
- 3 zegna 35
241 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among colors. The tick marks FW25.
The full ranking of 39 colors
This preview shows the top three.
Worn with
Share of the 1,659 looks with chocolate that also had each detail.
Everything worn with chocolate
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
By fashion week
Share of each city's looks.
- 1 Milan 34.2%569 looks
- 2 Paris 26.1%811 looks
- 3 New York 22.7%158 looks
- 4 London 15.1%64 looks
Chocolate in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 1,659 looks, filterable by designer, city and color |
| Top 3 designers | All 244 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was chocolate at the FW26 menswear shows?
- Chocolate appeared in 1,659 looks from 244 designers. That is 27.4% of all looks T-Fashion analyzed for the FW26 menswear shows.
- Is chocolate a trend for fall 2026?
- Steady on the runways. Its share of looks is 27.4%, about the same as FW25 (29.2%).
- Which designers showed the most chocolate for FW26?
- undercover (44 looks), Giorgio Armani (38 looks) and zegna (35 looks).
- Which fashion week showed the most chocolate?
- Milan, where 34.2% of looks carried it (569 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Fall/Winter 2026 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with FW25.