How popular was chocolate at the SS27 menswear shows?

Chocolate appeared in 460 looks from 124 designers. That is 9.5% of all looks T-Fashion analyzed for the SS27 menswear shows.

Is chocolate a trend for spring 2027?

Fading on the runways. Its share of looks is 9.5%, down from 13.2% in SS26.

Which designers showed the most chocolate for SS27?

Charlie Constantinou (13 looks), Louis Vuitton (13 looks) and Ancellm (12 looks).

Which fashion week showed the most chocolate?

London, where 12.2% of looks carried it (53 looks).

How does T-Fashion measure this?

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.

Chocolate Menswear Color Trend, Spring 2027 Runways

Colors, SS27 menswear

Chocolate appeared in 9.5% of looks at the SS27 menswear shows, down from 13.2% in SS26. 124 designers showed it across 460 looks.

Share of looks: 9.5%
Change vs SS26: −3.7 pts; 13.2% → 9.5%
Looks: 460; of 4,855
Designers: 124; of 166

Number 5 of 57 colors by share of looks. Also measured in Paris (9.6%), Milan (9.9%), London (12.2%).

Updated September 29, 2026

19-1214 TCX, #5C3E35

Looks

11 of 460 looks, across designers.

Officine Générale, look 1
Loro Piana, look 3
Kiko Kostadinov, look 32
Orimi, look 10
Ssstein, look 42
Acne Studios, look 21
Tell The Truth, look 11
Lemaire, look 37

+449 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

Book a demo Already a customer? Open in T-Fashion

Designers

Looks with chocolate, by designer.

121 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Book a demo Already a customer? Open in T-Fashion

Ranking

Share of looks among colors. The tick marks SS26.

All 57

1 Black 39.4%
2 White 30.8%
3 Elemental Gray 12.8%

5 Chocolate 9.5%

Worn with

Share of the 460 looks with chocolate that also had each detail.

Garments

Pants 35%
Jacket 34%

Fabrics

Twill 38%
Leather 14%

Patterns

Striped 12%
Checked 9%

Everything worn with chocolate

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Book a demo Already a customer? Open in T-Fashion

By fashion week

Share of each city's looks.

1 London 12.2%53 looks
2 Milan 9.9%131 looks
3 Paris 9.6%179 looks
4 New York 5.6%27 looks

More menswear trends

All 211

White

30.8% of looks · +4.0 pts

Key colors

Butter Yellow

2.2% of looks · +1.4 pts

Key colors

Lemon

1.7% of looks · +0.9 pts

Key colors

Scarlet

4.5% of looks · +1.4 pts

Key colors

Ecru

4.2% of looks · +1.4 pts

Key colors

Chocolate in full

What this page shows and what T-Fashion holds
On this page	In T-Fashion
11 looks	All 460 looks, filterable by designer, city and color
Top 3 designers	All 124 designers, each with their looks
Top pairings	Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update	Updated as each show is analyzed
–	Moodboards, concepts and tech packs from the same looks

Already a customer? Open this in T-Fashion

Book a demo

Tell us a little about you, then pick a time on the next step.

Questions

How popular was chocolate at the SS27 menswear shows?: Chocolate appeared in 460 looks from 124 designers. That is 9.5% of all looks T-Fashion analyzed for the SS27 menswear shows.
Is chocolate a trend for spring 2027?: Fading on the runways. Its share of looks is 9.5%, down from 13.2% in SS26.
Which designers showed the most chocolate for SS27?: Charlie Constantinou (13 looks), Louis Vuitton (13 looks) and Ancellm (12 looks).
Which fashion week showed the most chocolate?: London, where 12.2% of looks carried it (53 looks).
How does T-Fashion measure this?: T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.