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Colors, Paris Men's Fashion Week FW26 menswear

Chocolate appeared in 26.1% of looks at the Paris Men's Fashion Week FW26 menswear shows, about the same as FW25 (26.1%). 109 designers showed it across 811 looks.

Share of looks
26.1%
Change vs FW25
±0.0 pts
26.1% → 26.1%
Looks
811
of 3,105
Designers
109
of 123

Number 2 of 35colors by share of looks. Also measured in all cities (27.4%), Milan (34.2%), New York (22.7%), London (15.1%), Copenhagen (32.2%). Other seasons: SS27 (9.2%), SS26 (16.3%).

Updated October 2, 2026

Margaret Howell, FW26 menswear, Chocolate, look 5

19-1214 TCX, #5C3E35

Lemaire, FW26 menswear, Chocolate, look 61

Looks

11 of 811 looks, across designers.

  • Carven, look 1
  • Sacai, look 39
  • Maison Mihara Yasuhiro, look 6
  • Wales Bonner, look 1
  • Bluemarble, look 20
  • Songzio, look 6
  • Undercover, look 27
  • Tom Ford, look 34

+800 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Chocolate came up in 4 articles from AnOther, 10 Magazine, Luxus Magazine and 1 more. In the data it was in 26.1% of looks, about the same as FW25 (26.1%).

Summaries are written by T-Fashion. Read each article at the source.

  1. AnOther · Jan 28, 2026 · Show review

    At Saint Laurent, a Dynamic, Elastic Reflection of Masculine Sexuality

    The palette avoided black for bitter chocolate, deep brown and midnight tones.

  2. 10 Magazine · Jan 25, 2026 · Show review

    Hermès: Menswear AW26

    One shearling parka was dark chocolate on the outside and bright pink inside.

  3. Luxus Magazine · Season review

    What to remember about the Men's Fashion Week autumn-winter 2026-27?

    Beige, grey and brown dominated, with brown the dominant shade of the season at Louis Vuitton.

  4. Design Scene · Jan 24, 2026 · Show review

    Officine Générale Fall Winter 2026: Essentialism at École Duperré

    Browns dominated, from a rich chocolate shade through to taupe, with grey and cream accents.

Designers

Looks with chocolate, by designer.

  1. 1 undercover 44
  2. 2 Dries Van Noten 26
  3. 3 Our Legacy 26

106 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among colors. The tick marks FW25.

All 35
  1. 1 Black 57.5%
  2. 2 Chocolate 26.1%
  3. 3 Charcoal 17.5%

The full ranking of 35 colors

This preview shows the top three.

Worn with

Share of the 811 looks with chocolate that also had each detail.

Garments

  • Pants 46%
  • Jacket 28%

Fabrics

Patterns

Everything worn with chocolate

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Chocolate in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 811 looks, filterable by designer, city and color
Top 3 designers All 109 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was chocolate at the Paris Men's Fashion Week FW26 menswear shows?
Chocolate appeared in 811 looks from 109 designers. That is 26.1% of all looks T-Fashion analyzed for the Paris Men's Fashion Week FW26 menswear shows.
Is chocolate a trend for fall 2026?
Steady on the runways. Its share of looks is 26.1%, about the same as FW25 (26.1%).
Which designers showed the most chocolate for FW26?
undercover (44 looks), Dries Van Noten (26 looks) and Our Legacy (26 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Fall/Winter 2026 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with FW25.