Chocolate appeared in 17.7% of looks at the SS26 menswear shows, about the same as SS25 (17.2%). 103 designers showed it across 372 looks.
- Share of looks
- 17.7%
- Change vs SS25
- +0.5 pts
- 17.2% → 17.7%
- Looks
- 372
- of 2,100
- Designers
- 103
- of 141
Number 3 of 32colors by share of looks. Also measured in Paris (16.3%), Milan (25.7%), London (16.1%), New York (12.3%). Other seasons: SS27 (9.3%), FW26 (27.4%).
Updated October 2, 2026
19-1214 TCX, #5C3E35
Looks
11 of 372 looks, across designers.
-
Acne Studios, look 31 -
Tibi, look 33 -
Bottega Veneta, look 48 -
Dhruv Kapoor, look 38 -
Ujoh, look 29 -
Nanushka, look 27 -
BOSS, look 40 -
MM6 Maison Margiela, look 28
+361 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Chocolate came up in 9 articles from Vogue, WWD, The Impression and 4 more. In the data it was in 17.7% of looks, about the same as SS25 (17.2%).
Summaries are written by T-Fashion. Read each article at the source.
Vogue · Sep 27, 2025 · Show review
Ferragamo Spring 2026 Ready-to-Wear CollectionFerragamo used brown striped herringbone in its softly constructed men's tailoring.
WWD · Sep 27, 2025 · Show review
Ferrari Spring 2026: Reduction Heightens EmotionFerrari used cocoa-colored airbrushed knits on men and women.
WWD · Sep 23, 2025 · Show review
Dhruv Kapoor Spring 2026: Reinventing EssentialsDhruv Kapoor paired brown tailored men's trousers with a striped shirt and draped collar.
The Impression · Jul 14, 2025 · Trend report
From Milan to Paris: Spring 2026 Men's Shows Reset the ToneBrowns took over from black in lightweight summer suiting.
Gentleman's Journal · Jun 30, 2025 · Season review
The biggest Spring/Summer 2026 menswear moments from Paris Fashion WeekSaint Laurent retained dark brown as a base color while adding orange, mint and red.
The Gentleman's Journal · Jun 25, 2025 · Season review
The biggest Spring/Summer 2026 menswear moments from Milan Fashion WeekThe Gentleman's Journal notes brown at Ralph Lauren Purple Label and mocha eveningwear at Brioni.
Designers
Looks with chocolate, by designer.
- 1 Giorgio Armani 22
- 2 boss 19
- 3 burberry 15
100 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among colors. The tick marks SS25.
The full ranking of 32 colors
This preview shows the top three.
Worn with
Share of the 372 looks with chocolate that also had each detail.
Everything worn with chocolate
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
By fashion week
Share of each city's looks.
- 1 Milan 25.7%124 looks
- 2 Paris 16.3%125 looks
- 3 London 16.1%76 looks
- 4 New York 12.3%47 looks
Chocolate in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 372 looks, filterable by designer, city and color |
| Top 3 designers | All 103 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was chocolate at the SS26 menswear shows?
- Chocolate appeared in 372 looks from 103 designers. That is 17.7% of all looks T-Fashion analyzed for the SS26 menswear shows.
- Is chocolate a trend for spring 2026?
- Steady on the runways. Its share of looks is 17.7%, about the same as SS25 (17.2%).
- Which designers showed the most chocolate for SS26?
- Giorgio Armani (22 looks), boss (19 looks) and burberry (15 looks).
- Which fashion week showed the most chocolate?
- Milan, where 25.7% of looks carried it (124 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2026 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS25.