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Colors, Paris Men's Fashion Week SS26 menswear

Chocolate appeared in 16.3% of looks at the Paris Men's Fashion Week SS26 menswear shows, about the same as SS25 (17.5%). 38 designers showed it across 125 looks.

Share of looks
16.3%
Change vs SS25
−1.2 pts
17.5% → 16.3%
Looks
125
of 765
Designers
38
of 51

Number 3 of 17colors by share of looks. Also measured in all cities (17.7%), Milan (25.7%), London (16.1%), New York (12.3%). Other seasons: SS27 (9.2%), FW26 (26.1%).

Updated October 2, 2026

Burç Akyol, SS26 menswear, Chocolate, look 11

19-1214 TCX, #5C3E35

Valentino, SS26 menswear, Chocolate, look 65

Looks

11 of 125 looks, across designers.

  • Ujoh, look 29
  • Lanvin, look 21
  • Lacoste, look 39
  • Enfants Riches Déprimés, look 16
  • Balmain, look 2
  • Miu Miu, look 26
  • Casablanca, look 21
  • Celine, look 45

+114 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Chocolate came up in coverage from Gentleman's Journal. In the data it was in 16.3% of looks, about the same as SS25 (17.5%).

Summaries are written by T-Fashion. Read each article at the source.

  1. Gentleman's Journal · Jun 30, 2025 · Season review

    The biggest Spring/Summer 2026 menswear moments from Paris Fashion Week

    Saint Laurent retained dark brown as a base color while adding orange, mint and red.

Designers

Looks with chocolate, by designer.

  1. 1 Acne Studios 14
  2. 2 balmain 10
  3. 3 bosideng 8

35 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among colors. The tick marks SS25.

All 17
  1. 1 Black 37.3%
  2. 2 White 26.3%
  3. 3 Chocolate 16.3%

The full ranking of 17 colors

This preview shows the top three.

Worn with

Share of the 125 looks with chocolate that also had each detail.

Garments

  • Pants 42%
  • Jacket 24%

Fabrics

Patterns

Everything worn with chocolate

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Chocolate in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 125 looks, filterable by designer, city and color
Top 3 designers All 38 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was chocolate at the Paris Men's Fashion Week SS26 menswear shows?
Chocolate appeared in 125 looks from 38 designers. That is 16.3% of all looks T-Fashion analyzed for the Paris Men's Fashion Week SS26 menswear shows.
Is chocolate a trend for spring 2026?
Steady on the runways. Its share of looks is 16.3%, about the same as SS25 (17.5%).
Which designers showed the most chocolate for SS26?
Acne Studios (14 looks), balmain (10 looks) and bosideng (8 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2026 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS25.