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Colors, Paris Men's Fashion Week SS27 menswear

Chocolate appeared in 9.6% of looks at the Paris Men's Fashion Week SS27 menswear shows, down from 14.6% in SS26. 45 designers showed it across 179 looks.

Share of looks
9.6%
Change vs SS26
−5.0 pts
14.6% → 9.6%
Looks
179
of 1,859
Designers
45
of 58

Number 5 of 26 colors by share of looks. Also measured in all cities (9.5%), Milan (9.9%), London (12.2%).

Updated September 29, 2026

Ranra, SS27 menswear, Chocolate, look 2

19-1214 TCX, #5C3E35

Officine Générale, SS27 menswear, Chocolate, look 1

Looks

11 of 179 looks, across designers.

  • Magliano, look 8
  • Ssstein, look 42
  • Acne Studios, look 21
  • Lemaire, look 37
  • Sean Suen, look 9
  • Saint Laurent, look 25
  • Kenzo, look 15
  • Hermès, look 23

+168 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with chocolate, by designer.

  1. 1 Louis Vuitton 13
  2. 2 Jw Anderson 10
  3. 3 Ziggy Chen 10

42 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 26
  1. 1 Black 40.5%
  2. 2 White 24.8%
  3. 3 Elemental Gray 13.0%
  1. 5 Chocolate 9.6%

Worn with

Share of the 179 looks with chocolate that also had each detail.

Garments

  • Pants 33%
  • Jacket 32%

Fabrics

Patterns

Everything worn with chocolate

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Paris menswear trends

All 112
Louis Vuitton, SS27 menswear, Scarlet, look 72

Scarlet

6.3% of looks · +3.3 pts

Key colors
Bluemarble, SS27 menswear, Butter Yellow, look 20

Butter Yellow

2.2% of looks · +1.5 pts

Key colors
Auralee, SS27 menswear, Lemon, look 30

Lemon

2.1% of looks · +1.3 pts

Key colors
Lanvin, SS27 menswear, Ecru, look 11

Ecru

3.3% of looks · +1.2 pts

Key colors
Celine, SS27 menswear, Camel, look 27

Camel

6.3% of looks · +1.6 pts

Key colors

Chocolate in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 179 looks, filterable by designer, city and color
Top 3 designers All 45 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was chocolate at the Paris Men's Fashion Week SS27 menswear shows?
Chocolate appeared in 179 looks from 45 designers. That is 9.6% of all looks T-Fashion analyzed for the Paris Men's Fashion Week SS27 menswear shows.
Is chocolate a trend for spring 2027?
Fading on the runways. Its share of looks is 9.6%, down from 14.6% in SS26.
Which designers showed the most chocolate for SS27?
Louis Vuitton (13 looks), Jw Anderson (10 looks) and Ziggy Chen (10 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.