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Colors, London Fashion Week SS26 menswear

Chocolate appeared in 16.1% of looks at the London Fashion Week SS26 menswear shows, up from 13.6% in SS25. 26 designers showed it across 76 looks.

Share of looks
16.1%
Change vs SS25
+2.6 pts
13.6% → 16.1%
Looks
76
of 471
Designers
26
of 36

Number 3 of 10colors by share of looks. Also measured in all cities (17.7%), Paris (16.3%), Milan (25.7%), New York (12.3%). Other seasons: SS27 (12.2%), FW26 (15.1%).

Updated October 2, 2026

Harri, SS26 menswear, Chocolate, look 30

19-1214 TCX, #5C3E35

Nanushka, SS26 menswear, Chocolate, look 27

Looks

11 of 76 looks, across designers.

  • Toga, look 12
  • Kent & Curwen, look 19
  • Talia Byre, look 18
  • Ahluwalia, look 28
  • Mithridate, look 25
  • Fashion East, look 22
  • Simone Rocha, look 45
  • Charlie Constantinou, look 14

+65 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Chocolate came up in coverage from Gentleman's Journal. In the data it was in 16.1% of looks, up from 13.6% in SS25.

Summaries are written by T-Fashion. Read each article at the source.

  1. Gentleman's Journal · Sep 19, 2025 · Show review

    Daniel Fletcher on his Sloaney Mithridate Spring/Summer 2026 collection

    The palette moved from racing green through chocolate brown to baby blue and lavender.

Designers

Looks with chocolate, by designer.

  1. 1 burberry 15
  2. 2 Charlie Constantinou 5
  3. 3 Denzil Patrick 5

23 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among colors. The tick marks SS25.

All 10
  1. 1 Black 32.3%
  2. 2 White 20.8%
  3. 3 Chocolate 16.1%

The full ranking of 10 colors

This preview shows the top three.

Worn with

Share of the 76 looks with chocolate that also had each detail.

Garments

  • Pants 39%
  • Jacket 20%

Fabrics

Patterns

Everything worn with chocolate

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Chocolate in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 76 looks, filterable by designer, city and color
Top 3 designers All 26 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was chocolate at the London Fashion Week SS26 menswear shows?
Chocolate appeared in 76 looks from 26 designers. That is 16.1% of all looks T-Fashion analyzed for the London Fashion Week SS26 menswear shows.
Is chocolate a trend for spring 2026?
Rising on the runways. Its share of looks is 16.1%, up from 13.6% in SS25.
Which designers showed the most chocolate for SS26?
burberry (15 looks), Charlie Constantinou (5 looks) and Denzil Patrick (5 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2026 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS25.