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Colors, Milan Men's Fashion Week SS26 menswear

Smoke appeared in 13.9% of looks at the Milan Men's Fashion Week SS26 menswear shows, down from 16.5% in SS25. 17 designers showed it across 67 looks.

Share of looks
13.9%
Change vs SS25
−2.6 pts
16.5% → 13.9%
Looks
67
of 482
Designers
17
of 27

Number 5 of 14colors by share of looks. Also measured in all cities (13.2%), Paris (13.5%), London (10.2%), New York (15.4%). Other seasons: SS27 (6.0%), FW26 (10.2%).

Updated October 2, 2026

Giorgio Armani, SS26 menswear, Smoke, look 34

12-4806 TCX, #CCDAD7

BOSS, SS26 menswear, Smoke, look 4

Looks

11 of 67 looks, across designers.

  • Bottega Veneta, look 44
  • Antonio Marras, look 36
  • Phan Đăng Hoàng, look 24
  • Ferragamo, look 17
  • Versace, look 49
  • Ferrari, look 21
  • Moschino, look 15
  • Dhruv Kapoor, look 16

+56 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with smoke, by designer.

  1. 1 Giorgio Armani 11
  2. 2 Antonio Marras 9
  3. 3 diesel 7

14 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS25.

All 14
  1. 1 Black 31.3%
  2. 2 Chocolate 25.7%
  3. 3 White 22.8%
  1. 5 Smoke 13.9%

Worn with

Share of the 67 looks with smoke that also had each detail.

Garments

  • Jacket 33%
  • Shirts 30%

Fabrics

Patterns

Everything worn with smoke

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Milan menswear trends

All 53
Onitsuka Tiger, SS26 menswear, Charcoal, look 27

Charcoal

14.1% of looks · +7.8 pts

Key colors
Fendi, SS26 menswear, Chocolate, look 37

Chocolate

25.7% of looks · +6.9 pts

Key colors
Alessandro Enriquez, SS26 menswear, Beige Twins, look 11

Beige Twins

11.6% of looks · +2.6 pts

Key colors
Tokyo James, SS26 menswear, Steel, look 25

Steel

13.1% of looks · +1.9 pts

Key colors
MM6 Maison Margiela, SS26 menswear, Olive, look 40

Olive

Numbers in T-Fashion

Key colors

Smoke in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 67 looks, filterable by designer, city and color
Top 3 designers All 17 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was smoke at the Milan Men's Fashion Week SS26 menswear shows?
Smoke appeared in 67 looks from 17 designers. That is 13.9% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS26 menswear shows.
Is smoke a trend for spring 2026?
Fading on the runways. Its share of looks is 13.9%, down from 16.5% in SS25.
Which designers showed the most smoke for SS26?
Giorgio Armani (11 looks), Antonio Marras (9 looks) and diesel (7 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2026 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS25.