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Colors, Milan Men's Fashion Week SS27 menswear

Smoke appeared in 6.0% of looks at the Milan Men's Fashion Week SS27 menswear shows, about the same as SS26 (6.3%). 24 designers showed it across 80 looks.

Share of looks
6.0%
Change vs SS26
−0.3 pts
6.3% → 6.0%
Looks
80
of 1,329
Designers
24
of 39

Number 9 of 22 colors by share of looks. Also measured in all cities (3.9%), Paris (3.5%).

Updated September 29, 2026

Cfcl, SS27 menswear, Smoke, look 17

16-0000 TCX, #9F9C99

Philipp Plein, SS27 menswear, Smoke, look 28

Looks

11 of 80 looks, across designers.

  • Giorgio Armani, look 90
  • Brunello Cucinelli, look 6
  • Paul Smith, look 23
  • Shinyakozuka, look 1
  • Tod's, look 14
  • Act No.1, look 2
  • Umit Benan, look 14
  • Boglioli, look 17

+69 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with smoke, by designer.

  1. 1 Giorgio Armani 14
  2. 2 Thom Browne 10
  3. 3 Paul Smith 9

21 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 22
  1. 1 White 33.9%
  2. 2 Black 31.6%
  3. 3 Elemental Gray 14.2%
  1. 9 Smoke 6.0%

Worn with

Share of the 80 looks with smoke that also had each detail.

Garments

  • Jacket 35%
  • Shirts 28%

Fabrics

Patterns

Everything worn with smoke

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Milan menswear trends

All 95
Prada, SS27 menswear, White, look 4

White

33.9% of looks · +9.3 pts

Key colors
Dolce & Gabbana, SS27 menswear, Butter Yellow, look 54

Butter Yellow

2.6% of looks · +1.9 pts

Key colors
Giorgio Armani, SS27 menswear, Ecru, look 79

Ecru

5.4% of looks · +2.1 pts

Key colors
Dolce & Gabbana, SS27 menswear, Rose, look 60

Rose

2.5% of looks · +1.1 pts

Key colors
Philipp Plein, SS27 menswear, Camel, look 5

Camel

6.4% of looks · +1.1 pts

Key colors

Smoke in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 80 looks, filterable by designer, city and color
Top 3 designers All 24 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was smoke at the Milan Men's Fashion Week SS27 menswear shows?
Smoke appeared in 80 looks from 24 designers. That is 6.0% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.
Is smoke a trend for spring 2027?
Steady on the runways. Its share of looks is 6.0%, about the same as SS26 (6.3%).
Which designers showed the most smoke for SS27?
Giorgio Armani (14 looks), Thom Browne (10 looks) and Paul Smith (9 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.