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Colors, Milan Fashion Week SS26 womenswear

Smoke appeared in 10.6% of looks at the Milan Fashion Week SS26 womenswear shows, about the same as SS25 (10.4%). 45 designers showed it across 229 looks.

Share of looks
10.6%
Change vs SS25
+0.2 pts
10.4% → 10.6%
Looks
229
of 2,165
Designers
45
of 53

Number 5 of 30colors by share of looks. Also measured in Paris (9.5%), London (11.8%), New York (12.6%). Other seasons: SS27, FW26 (7.4%).

Updated October 2, 2026

Jil Sander, SS26 womenswear, Smoke, look 36

12-4806 TCX, #CCDAD7

Bottega Veneta, SS26 womenswear, Smoke, look 58

Looks

11 of 229 looks, across designers.

  • Vivetta, look 6
  • Luisa Beccaria, look 44
  • Alberta Ferretti, look 34
  • Durazzi Milano, look 1
  • Sportmax, look 43
  • Keqiao, look 14
  • Diesel, look 1
  • Moschino, look 35

+218 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

Designers

Looks with smoke, by designer.

  1. 1 Luisa Beccaria 18
  2. 2 Alberta Ferretti 10
  3. 3 Bottega Veneta 10

42 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among colors. The tick marks SS25.

All 30
  1. 1 White 20.3%
  2. 2 Black 14.9%
  3. 3 Chocolate 14.5%
  1. 5 Smoke 10.6%

Worn with

Share of the 229 looks with smoke that also had each detail.

Garments

  • Dress 27%
  • Pants 18%

Fabrics

Patterns

Everything worn with smoke

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Smoke in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 229 looks, filterable by designer, city and color
Top 3 designers All 45 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was smoke at the Milan Fashion Week SS26 womenswear shows?
Smoke appeared in 229 looks from 45 designers. That is 10.6% of all looks T-Fashion analyzed for the Milan Fashion Week SS26 womenswear shows.
Is smoke a trend for spring 2026?
Steady on the runways. Its share of looks is 10.6%, about the same as SS25 (10.4%).
Which designers showed the most smoke for SS26?
Luisa Beccaria (18 looks), Alberta Ferretti (10 looks) and Bottega Veneta (10 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2026 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS25.