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Colors, Milan Fashion Week SS27 womenswear

Smoke appeared in 2.0% of looks at the Milan Fashion Week SS27 womenswear shows, down from 3.7% in SS26. 19 designers showed it across 39 looks.

Share of looks
2.0%
Change vs SS26
−1.7 pts
3.7% → 2.0%
Looks
39
of 1,959
Designers
19
of 49

Number 23 of 29 colors by share of looks. Also measured in New York (1.7%).

Updated September 29, 2026

Diesel, SS27 womenswear, Smoke, look 41

16-0000 TCX, #9F9C99

Marques’almeida, SS27 womenswear, Smoke, look 40

Looks

11 of 39 looks, across designers.

  • Genny, look 25
  • Bottega Veneta, look 20
  • Pronounce, look 11
  • Dušan, look 13
  • Emporio Armani, look 35
  • Brunello Cucinelli, look 22
  • Alberta Ferretti, look 9
  • Missoni, look 15

+28 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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In the press

Smoke came up in coverage from WWD. In the data it was in 2.0% of looks, down from 3.7% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. WWD · Sep 24, 2026 · Show review

    Francesco Murano Spring 2027: In a Puff of Smoke

    Smoky grey opened the Francesco Murano show and recurred in a run of cloud-like jersey dresses.

Designers

Looks with smoke, by designer.

  1. 1 Diesel 6
  2. 2 Thom Browne 4
  3. 3 Marques’almeida 4

16 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 29
  1. 1 Black 31.8%
  2. 2 White 26.1%
  3. 3 Sand 8.6%
  1. 23 Smoke 2.0%

Worn with

Share of the 39 looks with smoke that also had each detail.

Garments

  • Skirts 23%
  • Pants 13%

Fabrics

Patterns

Everything worn with smoke

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Milan womenswear trends

All 144
Max Mara, SS27 womenswear, Black, look 41

Black

31.8% of looks · +3.3 pts

Key colors
Rowen Rose, SS27 womenswear, White, look 34

White

26.1% of looks · +0.9 pts

Key colors
Rowen Rose, SS27 womenswear, Wine, look 27

Wine

1.6% of looks · +0.9 pts

Key colors
Durazzi, SS27 womenswear, Sand, look 18

Sand

8.6% of looks · +2.3 pts

Key colors
Giorgio Armani, SS27 womenswear, Nordic Blue, look 107

Nordic Blue

3.5% of looks · +1.1 pts

Key colors

Smoke in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 39 looks, filterable by designer, city and color
Top 3 designers All 19 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was smoke at the Milan Fashion Week SS27 womenswear shows?
Smoke appeared in 39 looks from 19 designers. That is 2.0% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows.
Is smoke a trend for spring 2027?
Fading on the runways. Its share of looks is 2.0%, down from 3.7% in SS26.
Which designers showed the most smoke for SS27?
Diesel (6 looks), Thom Browne (4 looks) and Marques’almeida (4 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.