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Masha Popova showed 19 womenswear looks for SS27 in London. The collection leaned on denim (58% of looks), Avant-Garde (47% of looks) and jersey (47% of looks). Main colors: nordic blue, white and rose.

Looks
19
Share of London looks
1.3%
Size rank
174 of 200

Updated September 29, 2026

Masha Popova SS27 womenswear, look 1
First look, 1
Masha Popova SS27 womenswear, look 19
Last look, 19

The show

9 of 19 looks, in running order.

  • Look 3
  • Look 4
  • Look 6
  • Look 8
  • Look 9
  • Look 11
  • Look 12
  • Look 14

+10 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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In the press

The Masha Popova SS27 show came up in 2 articles, from Vogue and Vogue Business. One is a full show review, by Vogue.

Summaries are written by T-Fashion. Read each article at the source.

  1. Vogue · Sep 18, 2026 · Show review

    Masha Popova Spring 2027 Ready-to-Wear Collection

    Texture-led escape fantasy with stronger construction, such as a paint-coated trench rubbed back at wear points.

  2. Vogue Business · Sep 22, 2026 · Season review

    London Is So Back: Key Takeaways From Spring/Summer 2027

    Named among the labels with a shoe collaboration, in its case with Reebok.

Trends in the collection

Share of the 19 looks with each trend.

Themes

  1. 1 Avant-Garde 47%
  2. 2 Anti-Fashion 32%
  3. 3 Y2K 11%

Patterns

  1. 1 Abstract 26%
  2. 2 Graphic 5%

Fabrics

  1. 1 Denim 58%
  2. 2 Jersey 47%
  3. 3 Fine Gauge 21%

All 38 trends in the collection, look by look

This preview shows the top three per group.

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More from London

All designers
Ashley Williams SS27 womenswear, look 1

Ashley Williams

London, 45 looks

Fashion East SS27 womenswear, look 1

Fashion East

London, 45 looks

Mulberry SS27 womenswear, look 1

Mulberry

London, 45 looks

Erdem SS27 womenswear, look 1

Erdem

London, 44 looks

Richard Quinn SS27 womenswear, look 1

Richard Quinn

London, 44 looks

Simone Rocha SS27 womenswear, look 1

Simone Rocha

London, 44 looks

The full Masha Popova show

What this page shows and what T-Fashion holds
On this page In T-Fashion
9 looks All 19 looks, in running order
Top 3 trends per category All 38 trends, and how the collection compares with the season
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How many looks did Masha Popova show for SS27?
19 womenswear looks, 1.3% of all London womenswear looks T-Fashion analyzed.
What were the key trends in the Masha Popova SS27 collection?
denim (11 looks), Avant-Garde (9 looks), jersey (9 looks), Anti-Fashion (6 looks) and abstract (5 looks).
What colors did Masha Popova use for SS27?
Nordic Blue (37% of looks), White (11% of looks) and Rose (11% of looks).