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Colors, London Fashion Week SS27 womenswear

Nordic blue appeared in 3.0% of looks at the London Fashion Week SS27 womenswear shows, up from 1.2% in SS26. 20 designers showed it across 45 looks.

Share of looks
3.0%
Change vs SS26
+1.8 pts
1.2% → 3.0%
Looks
45
of 1,487
Designers
20
of 52

Number 12 of 21colors by share of looks. Also measured in all cities, Paris, New York, Milan. Other seasons: FW26, SS26.

Updated October 18, 2026

Mithridate, SS27 womenswear, Nordic Blue, look 42

17-4023 TCX, #5B7E98

Mulberry, SS27 womenswear, Nordic Blue, look 45

Looks

11 of 45 looks, across designers.

  • Mowalola, look 2
  • Knwls, look 4
  • Eudon Choi, look 4
  • Tolu Coker, look 5
  • Oscar Ouyang, look 18
  • Fashion East, look 7
  • Aaron Esh, look 7
  • Agro Studio, look 14

+34 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with nordic blue, by designer.

  1. 1 Masha Popova 7
  2. 2 M & S 6
  3. 3 Self Portrait 4

17 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 21
  1. 1 Black 33.0%
  2. 2 White 30.2%
  3. 3 Elemental Gray 5.1%
  1. 12 Nordic Blue 3.0%

Worn with

Share of the 45 looks with nordic blue that also had each detail.

Garments

  • Jeans 36%
  • Skirts 22%

Fabrics

Everything worn with nordic blue

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More London womenswear trends

All 115
Talia Byre, SS27 womenswear, White, look 8

White

30.2% of looks · +4.5 pts

Key colors
Toga, SS27 womenswear, Black, look 4

Black

33.0% of looks · +1.1 pts

Key colors
Mowalola, SS27 womenswear, Midnight Blue, look 23

Midnight Blue

4.4% of looks · +1.2 pts

Key colors
M & S, SS27 womenswear, Ecru, look 12

Ecru

4.4% of looks · +0.9 pts

Key colors
Petra Fagerström, SS27 womenswear, Silver, look 21

Silver

Numbers in T-Fashion

Key colors

Nordic Blue in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 45 looks, filterable by designer, city and color
Top 3 designers All 20 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was nordic blue at the London Fashion Week SS27 womenswear shows?
Nordic blue appeared in 45 looks from 20 designers. That is 3.0% of all looks T-Fashion analyzed for the London Fashion Week SS27 womenswear shows.
Is nordic blue a trend for spring 2027?
Rising on the runways. Its share of looks is 3.0%, up from 1.2% in SS26.
Which designers showed the most nordic blue for SS27?
Masha Popova (7 looks), M & S (6 looks) and Self Portrait (4 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.