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Colors, London Fashion Week SS27 womenswear

Nordic blue appeared in 2.8% of looks at the London Fashion Week SS27 womenswear shows, up from 1.2% in SS26. 18 designers showed it across 40 looks.

Share of looks
2.8%
Change vs SS26
+1.6 pts
1.2% → 2.8%
Looks
40
of 1,421
Designers
18
of 51

Number 12 of 20 colors by share of looks. Also measured in New York (1.9%), Milan (3.5%).

Updated September 29, 2026

Mithridate, SS27 womenswear, Nordic Blue, look 42

17-4023 TCX, #5B7E98

Mulberry, SS27 womenswear, Nordic Blue, look 45

Looks

11 of 40 looks, across designers.

  • Mowalola, look 2
  • Tolu Coker, look 5
  • Knwls, look 4
  • Oscar Ouyang, look 18
  • Aaron Esh, look 7
  • Stefan Cooke, look 12
  • Fashion East, look 7
  • Agro Studio, look 14

+29 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with nordic blue, by designer.

  1. 1 Masha Popova 7
  2. 2 M & S 6
  3. 3 Fashion East 3

15 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 20
  1. 1 Black 32.8%
  2. 2 White 29.6%
  3. 3 Elemental Gray 5.3%
  1. 12 Nordic Blue 2.8%

Worn with

Share of the 40 looks with nordic blue that also had each detail.

Garments

  • Jeans 35%
  • Skirts 23%

Fabrics

Everything worn with nordic blue

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More London womenswear trends

All 111
Talia Byre, SS27 womenswear, White, look 8

White

29.6% of looks · +3.9 pts

Key colors
Toga, SS27 womenswear, Black, look 4

Black

32.8% of looks · +0.9 pts

Key colors
M & S, SS27 womenswear, Ecru, look 12

Ecru

4.6% of looks · +1.1 pts

Key colors
Mowalola, SS27 womenswear, Midnight Blue, look 23

Midnight Blue

4.2% of looks · +1.0 pts

Key colors
Roksanda, SS27 womenswear, Chocolate, look 2

Chocolate

5.1% of looks · +0.5 pts

Key colors

Nordic Blue in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 40 looks, filterable by designer, city and color
Top 3 designers All 18 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was nordic blue at the London Fashion Week SS27 womenswear shows?
Nordic blue appeared in 40 looks from 18 designers. That is 2.8% of all looks T-Fashion analyzed for the London Fashion Week SS27 womenswear shows.
Is nordic blue a trend for spring 2027?
Rising on the runways. Its share of looks is 2.8%, up from 1.2% in SS26.
Which designers showed the most nordic blue for SS27?
Masha Popova (7 looks), M & S (6 looks) and Fashion East (3 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.