Chocolate appeared in 5.6% of looks at the SS27 womenswear shows, down from 7.5% in SS26. 185 designers showed it across 569 looks.
- Share of looks
- 5.6%
- Change vs SS26
- −1.9 pts
- 7.5% → 5.6%
- Looks
- 569
- of 10,246
- Designers
- 185
- of 311
Number 6 of 71colors by share of looks. Also measured in New York (5.4%), Milan (7.0%), Paris (6.8%), London (5.2%). Other seasons: FW26 (22.5%), SS26 (12.1%).
Updated October 3, 2026
19-1214 TCX, #5C3E35
Looks
11 of 569 looks, across designers.
-
Stella Mccartney, look 9 -
Monse, look 20 -
Ermanno Scervino, look 31 -
Mulberry, look 20 -
Durazzi, look 3 -
Sportmax, look 8 -
Ferragamo, look 26 -
Max Mara, look 42
+558 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Chocolate came up in 17 articles from Vogue, WWD, 10 Magazine and 1 more. In the data it was in 5.6% of looks, down from 7.5% in SS26.
Summaries are written by T-Fashion. Read each article at the source.
Vogue · Sep 26, 2026 · Show review
Ermanno Scervino Spring 2027 Ready-to-Wear CollectionThe palette travels from blue and sand via chalk, pink and red, ending in chocolate tones and black.
Vogue · Sep 24, 2026 · Show review
Max Mara Spring 2027 Ready-to-Wear CollectionIan Griffiths used deep browns at Max Mara, from a cigar-brown wrap skirt to a floor-length nut-brown trench.
WWD · Sep 21, 2026 · Show review
Di Petsa Spring 2027: Maternal InstinctsDi Petsa used brown mesh for dresses within a motherhood-inspired collection.
WWD · Sep 20, 2026 · Show review
Mulberry Spring 2027: Back in the GameLeather pieces came in neutrals including taupe, cream, caramel and chocolate.
10 Magazine · Sep 22, 2026 · Season review
Ten’s LFW Daily Digest: Tolu Coker, Di Petsa, Selasi And More!Aaron Esh included deep brown faux-fur coats.
Numéro Netherlands · Season review
Paris Fashion Week Spring/Summer 2027: Day 3Stella McCartney made soft draped jersey dresses in chocolate brown.
Designers
Looks with chocolate, by designer.
- 1 Laquan Smith 14
- 2 Sabyasachi 13
- 3 Marc Jacobs 11
182 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among colors. The tick marks SS26.
- 1 Black 35.0%
- 2 White 29.7%
- 3 Elemental Gray 6.0%
- 6 Chocolate 5.6%
Worn with
Share of the 569 looks with chocolate that also had each detail.
Everything worn with chocolate
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
By fashion week
Share of each city's looks.
- 1 Milan 7.0%138 looks
- 2 Paris 5.7%123 looks
- 3 New York 5.4%171 looks
- 4 London 5.2%75 looks
Chocolate in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 569 looks, filterable by designer, city and color |
| Top 3 designers | All 185 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was chocolate at the SS27 womenswear shows?
- Chocolate appeared in 569 looks from 185 designers. That is 5.6% of all looks T-Fashion analyzed for the SS27 womenswear shows.
- Is chocolate a trend for spring 2027?
- Fading on the runways. Its share of looks is 5.6%, down from 7.5% in SS26.
- Which designers showed the most chocolate for SS27?
- Laquan Smith (14 looks), Sabyasachi (13 looks) and Marc Jacobs (11 looks).
- Which fashion week showed the most chocolate?
- Milan, where 7.0% of looks carried it (138 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.