Chocolate appeared in 5.9% of looks at the SS27 womenswear shows, down from 7.7% in SS26. 221 designers showed it across 723 looks.
- Share of looks
- 5.9%
- Change vs SS26
- −1.8 pts
- 7.7% → 5.9%
- Looks
- 723
- of 12,320
- Designers
- 221
- of 359
Number 3 of 72colors by share of looks. Also measured in Paris (6.2%), New York (5.4%), Milan (6.8%), London (5.0%). Other seasons: FW26 (22.5%), SS26 (12.1%).
Updated October 18, 2026
19-1214 TCX, #5C3E35
Looks
11 of 723 looks, across designers.
-
Stella Mccartney, look 9 -
Monse, look 20 -
Ermanno Scervino, look 31 -
Hermès, look 20 -
Mulberry, look 20 -
Durazzi, look 3 -
Sportmax, look 8 -
Labrum London, look 30
+712 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Chocolate came up in 17 articles from Vogue, WWD, 10 Magazine and 1 more. In the data it was in 5.9% of looks, down from 7.7% in SS26.
Summaries are written by T-Fashion. Read each article at the source.
Vogue · Sep 26, 2026 · Show review
Ermanno Scervino Spring 2027 Ready-to-Wear CollectionThe palette travels from blue and sand via chalk, pink and red, ending in chocolate tones and black.
Vogue · Sep 24, 2026 · Show review
Max Mara Spring 2027 Ready-to-Wear CollectionIan Griffiths used deep browns at Max Mara, from a cigar-brown wrap skirt to a floor-length nut-brown trench.
WWD · Sep 21, 2026 · Show review
Di Petsa Spring 2027: Maternal InstinctsDi Petsa used brown mesh for dresses within a motherhood-inspired collection.
WWD · Sep 20, 2026 · Show review
Mulberry Spring 2027: Back in the GameLeather pieces came in neutrals including taupe, cream, caramel and chocolate.
10 Magazine · Sep 22, 2026 · Season review
Ten’s LFW Daily Digest: Tolu Coker, Di Petsa, Selasi And More!Aaron Esh included deep brown faux-fur coats.
Numéro Netherlands · Season review
Paris Fashion Week Spring/Summer 2027: Day 3Stella McCartney made soft draped jersey dresses in chocolate brown.
Designers
Looks with chocolate, by designer.
- 1 Miu Miu 23
- 2 Laquan Smith 14
- 3 Jacques Wei 13
218 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among colors. The tick marks SS26.
The full ranking of 72 colors
This preview shows the top three.
Worn with
Share of the 723 looks with chocolate that also had each detail.
Everything worn with chocolate
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
By fashion week
Share of each city's looks.
- 1 Milan 6.8%141 looks
- 2 Paris 6.2%233 looks
- 3 New York 5.4%175 looks
- 4 London 5.0%75 looks
Chocolate in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 723 looks, filterable by designer, city and color |
| Top 3 designers | All 221 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was chocolate at the SS27 womenswear shows?
- Chocolate appeared in 723 looks from 221 designers. That is 5.9% of all looks T-Fashion analyzed for the SS27 womenswear shows.
- Is chocolate a trend for spring 2027?
- Fading on the runways. Its share of looks is 5.9%, down from 7.7% in SS26.
- Which designers showed the most chocolate for SS27?
- Miu Miu (23 looks), Laquan Smith (14 looks) and Jacques Wei (13 looks).
- Which fashion week showed the most chocolate?
- Milan, where 6.8% of looks carried it (141 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.