Patterns, London Fashion Week SS27 womenswear
Floral appeared in 15.1% of looks at the London Fashion Week SS27 womenswear shows, about the same as SS26 (15.1%). 32 designers showed the trend across 215 looks.
- Share of looks
- 15.1%
- Change vs SS26
- ±0.0 pts
- 15.1% → 15.1%
- Looks
- 215
- of 1,421
- Designers
- 32
- of 51
Number 1 of 6 patterns by share of looks. Also measured in New York (15.9%), Milan (15.7%), Copenhagen (19.1%), Tokyo (15.5%).
Updated September 29, 2026
Looks
11 of 215 looks, across designers.
-
Erdem, look 26 -
Ashley Williams, look 36 -
Bora Aksu, look 19 -
Burberry, look 52 -
Lela Rose, look 14 -
Toga, look 15 -
Richard Quinn, look 13 -
Pauline Dujancourt, look 16
+204 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Floral came up in 26 articles from Forbes, British Vogue, The Zoe Report and 4 more. In the data it was in 15.1% of looks, about the same as SS26 (15.1%).
Summaries are written by T-Fashion. Read each article at the source.
Forbes · Sep 24, 2026 · Trend report
London Fashion Week Spring/Summer 2027: Key Trends To KnowRichard Quinn used florals, embellishment and dramatic shapes in his Mirrored Garden collection.
British Vogue · Sep 23, 2026 · Trend report
Hot Pink, Tight Flares & Cult Trainers: 5 Trends To Take From LFW SS27Stefan Cooke used poppy prints within an 1980s-leaning collection.
The Zoe Report · Sep 22, 2026 · Trend report
Romance Ruled The London Fashion Week Spring/Summer 2027 RunwaysBurberry covered dresses, outerwear and skirts in multicoloured 3D floral applique.
Hello! Fashion · Sep 22, 2026 · Trend report
From Sheer to Sleep-Chic: 10 Trends we're loving from London Fashion Week SS27Says London gave florals a bolder, more colorful update than New York, at Burberry, Patrick McDowell, Erdem, Simone Rocha and Richard Quinn.
Glamour UK · Sep 22, 2026 · Trend report
The 9 London Fashion Week SS27 trends the Glamour group chat would actually wear this autumnBurberry embroidered florals across taffeta with bows, badges and beads.
Vogue · Sep 21, 2026 · Show review
Burberry Spring 2027 Ready-to-Wear CollectionBirtwell florals spread across the collection and later became badges and beaded embellishment.
Designers
Looks with floral, by designer.
- 1 Pauline Dujancourt 17
- 2 Hope For Flowers 16
- 3 Susan Fang 14
29 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among patterns. The tick marks SS26.
The full ranking of 6 patterns
This preview shows the top three.
Worn with
Share of the 215 looks with floral that also had each detail.
Everything worn with floral
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
Floral in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 215 looks, filterable by designer, city and color |
| Top 3 designers | All 32 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was floral at the London Fashion Week SS27 womenswear shows?
- Floral appeared in 215 looks from 32 designers. That is 15.1% of all looks T-Fashion analyzed for the London Fashion Week SS27 womenswear shows.
- Is floral a trend for spring 2027?
- Steady on the runways. Its share of looks is 15.1%, about the same as SS26 (15.1%).
- Which designers showed the most floral for SS27?
- Pauline Dujancourt (17 looks), Hope For Flowers (16 looks) and Susan Fang (14 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the pattern divided by all womenswear looks in the scope. The change compares that share with SS26.