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Colors, SS27 menswear

Lemon appeared in 1.7% of looks at the SS27 menswear shows, up from under 1% in SS26. 52 designers showed it across 82 looks.

Share of looks
1.7%
Change vs SS26
+0.9 pts
0.8% → 1.7%
Looks
82
of 4,855
Designers
52
of 166

Number 26 of 57 colors by share of looks. Also measured in Paris (2.1%).

Updated September 29, 2026

Dior Men, SS27 menswear, Lemon, look 34

13-0752 TCX, #F3BF09

Giorgio Armani, SS27 menswear, Lemon, look 24

Looks

11 of 82 looks, across designers.

  • Wooyoungmi, look 24
  • Soshiotsuki, look 19
  • Pillings, look 21
  • Dries Van Noten, look 31
  • Loro Piana, look 18
  • Prada, look 48
  • Etro, look 6
  • Im Men, look 40

+71 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with lemon, by designer.

  1. 1 Kenzo 5
  2. 2 Wooyoungmi 5
  3. 3 Dries Van Noten 3

49 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 57
  1. 1 Black 39.4%
  2. 2 White 30.8%
  3. 3 Elemental Gray 12.8%
  1. 26 Lemon 1.7%

Worn with

Share of the 82 looks with lemon that also had each detail.

Garments

  • Jacket 27%
  • T-Shirts 13%

Fabrics

Patterns

Everything worn with lemon

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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By fashion week

Share of each city's looks.

  1. 1 London 2.8%12 looks
  2. 2 Paris 2.1%39 looks
  3. 3 Milan 1.7%22 looks
  4. 4 New York 0.8%4 looks

More menswear trends

All 211
Gmbh, SS27 menswear, White, look 6

White

30.8% of looks · +4.0 pts

Key colors
Zegna, SS27 menswear, Butter Yellow, look 8

Butter Yellow

2.2% of looks · +1.4 pts

Key colors
Celine, SS27 menswear, Scarlet, look 2

Scarlet

4.5% of looks · +1.4 pts

Key colors
Giorgio Armani, SS27 menswear, Ecru, look 135

Ecru

4.2% of looks · +1.4 pts

Key colors
Louis Vuitton, SS27 menswear, Orange, look 66

Orange

1.3% of looks · +0.5 pts

Key colors

Lemon in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 82 looks, filterable by designer, city and color
Top 3 designers All 52 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was lemon at the SS27 menswear shows?
Lemon appeared in 82 looks from 52 designers. That is 1.7% of all looks T-Fashion analyzed for the SS27 menswear shows.
Is lemon a trend for spring 2027?
Rising on the runways. Its share of looks is 1.7%, up from under 1% in SS26.
Which designers showed the most lemon for SS27?
Kenzo (5 looks), Wooyoungmi (5 looks) and Dries Van Noten (3 looks).
Which fashion week showed the most lemon?
London, where 2.8% of looks carried it (12 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.