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Colors, SS27 menswear

Elemental gray appeared in 12.8% of looks at the SS27 menswear shows, down from 14.2% in SS26. 146 designers showed it across 623 looks.

Share of looks
12.8%
Change vs SS26
−1.4 pts
14.2% → 12.8%
Looks
623
of 4,855
Designers
146
of 166

Number 3 of 57 colors by share of looks. Also measured in Paris (13.0%), Milan (14.2%), London (10.1%), New York (9.5%), Tokyo (14.8%).

Updated September 29, 2026

Sean Suen, SS27 menswear, Elemental Gray, look 10

18-4005 TCX, #726F70

Wisharawish, SS27 menswear, Elemental Gray, look 10

Looks

11 of 623 looks, across designers.

  • Act No.1, look 5
  • Kiko Kostadinov, look 21
  • Re Rhee, look 15
  • Giorgio Armani, look 86
  • Ziggy Chen, look 8
  • Amiri, look 14
  • Lemaire, look 5
  • Jil Sander, look 13

+612 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with elemental gray, by designer.

  1. 1 Thom Browne 34
  2. 2 Hermès 22
  3. 3 Amiri 18

143 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 57
  1. 1 Black 39.4%
  2. 2 White 30.8%
  3. 3 Elemental Gray 12.8%

The full ranking of 57 colors

This preview shows the top three.

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Worn with

Share of the 623 looks with elemental gray that also had each detail.

Garments

  • Pants 40%
  • Jacket 33%

Fabrics

Patterns

Everything worn with elemental gray

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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By fashion week

Share of each city's looks.

  1. 1 Milan 14.2%189 looks
  2. 2 Paris 13.0%242 looks
  3. 3 London 10.1%44 looks
  4. 4 New York 9.5%46 looks

More menswear trends

All 211
Gmbh, SS27 menswear, White, look 6

White

30.8% of looks · +4.0 pts

Key colors
Zegna, SS27 menswear, Butter Yellow, look 8

Butter Yellow

2.2% of looks · +1.4 pts

Key colors
Dior Men, SS27 menswear, Lemon, look 34

Lemon

1.7% of looks · +0.9 pts

Key colors
Celine, SS27 menswear, Scarlet, look 2

Scarlet

4.5% of looks · +1.4 pts

Key colors
Giorgio Armani, SS27 menswear, Ecru, look 135

Ecru

4.2% of looks · +1.4 pts

Key colors

Elemental Gray in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 623 looks, filterable by designer, city and color
Top 3 designers All 146 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was elemental gray at the SS27 menswear shows?
Elemental gray appeared in 623 looks from 146 designers. That is 12.8% of all looks T-Fashion analyzed for the SS27 menswear shows.
Is elemental gray a trend for spring 2027?
Fading on the runways. Its share of looks is 12.8%, down from 14.2% in SS26.
Which designers showed the most elemental gray for SS27?
Thom Browne (34 looks), Hermès (22 looks) and Amiri (18 looks).
Which fashion week showed the most elemental gray?
Milan, where 14.2% of looks carried it (189 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.