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Colors, SS27 menswear

Butter yellow appeared in 2.2% of looks at the SS27 menswear shows, up from under 1% in SS26. 57 designers showed it across 106 looks.

Share of looks
2.2%
Change vs SS26
+1.4 pts
0.8% → 2.2%
Looks
106
of 4,855
Designers
57
of 166

Number 21 of 57 colors by share of looks. Also measured in Paris (2.2%), Milan (2.6%).

Updated September 29, 2026

Zegna, SS27 menswear, Butter Yellow, look 8

11-0108 TCX, #F3EBD6

Kenzo, SS27 menswear, Butter Yellow, look 47

Looks

11 of 106 looks, across designers.

  • Wooyoungmi, look 22
  • Dolce & Gabbana, look 54
  • Thom Browne, look 26
  • Ami Paris, look 49
  • Saint Laurent, look 25
  • Ssstein, look 21
  • Cfcl, look 1
  • Nehera, look 7

+95 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

Designers

Looks with butter yellow, by designer.

  1. 1 Thom Browne 9
  2. 2 Wooyoungmi 6
  3. 3 Ssstein 5

54 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among colors. The tick marks SS26.

All 57
  1. 1 Black 39.4%
  2. 2 White 30.8%
  3. 3 Elemental Gray 12.8%
  1. 21 Butter Yellow 2.2%

Worn with

Share of the 106 looks with butter yellow that also had each detail.

Garments

  • Shirts 27%
  • Pants 24%

Fabrics

Patterns

Everything worn with butter yellow

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

By fashion week

Share of each city's looks.

  1. 1 New York 2.9%14 looks
  2. 2 Milan 2.6%35 looks
  3. 3 Paris 2.2%41 looks
  4. 4 London 2.1%9 looks

Butter Yellow in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 106 looks, filterable by designer, city and color
Top 3 designers All 57 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was butter yellow at the SS27 menswear shows?
Butter yellow appeared in 106 looks from 57 designers. That is 2.2% of all looks T-Fashion analyzed for the SS27 menswear shows.
Is butter yellow a trend for spring 2027?
Rising on the runways. Its share of looks is 2.2%, up from under 1% in SS26.
Which designers showed the most butter yellow for SS27?
Thom Browne (9 looks), Wooyoungmi (6 looks) and Ssstein (5 looks).
Which fashion week showed the most butter yellow?
New York, where 2.9% of looks carried it (14 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.