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Colors, Milan Fashion Week SS27 womenswear

Rose appeared in 2.8% of looks at the Milan Fashion Week SS27 womenswear shows, about the same as SS26 (2.9%). 23 designers showed it across 54 looks.

Share of looks
2.8%
Change vs SS26
−0.1 pts
2.9% → 2.8%
Looks
54
of 1,959
Designers
23
of 49

Number 15 of 29 colors by share of looks. Also measured in New York (3.3%), London (3.7%), Copenhagen (4.5%).

Updated September 29, 2026

La Doublej, SS27 womenswear, Rose, look 2

12-1708 TCX, #FDC3C6

Blumarine, SS27 womenswear, Rose, look 22

Looks

11 of 54 looks, across designers.

  • Luisa Beccaria, look 46
  • Sportmax, look 21
  • Missoni, look 17
  • Genny, look 25
  • Philipp Plein, look 34
  • Ermanno Scervino, look 36
  • Moschino, look 11
  • Marni, look 33

+43 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Rose came up in 11 articles from Who What Wear, Fashionista, W Magazine and 3 more. In the data it was in 2.8% of looks, about the same as SS26 (2.9%).

Summaries are written by T-Fashion. Read each article at the source.

  1. Who What Wear · Sep 29, 2026 · Trend report

    Ciao, Milano! 6 Fresh Spring/Summer Trends From the Milan Runways That We Didn't See Coming for 2027

    Soft pastel pink is tipped as a leading colour for the season, seen at Marni and MM6.

  2. Fashionista · Sep 29, 2026 · Trend report

    7 Spring 2027 Trends to Know From Milan Fashion Week

    Soft pinks are the favored shade, from ballet pink at Blumarine and Prada to paler tones at Moschino.

  3. W Magazine · Sep 28, 2026 · Season review

    8 Things We Saw and Loved at Milan Fashion Week Spring 2027

    At Jil Sander, tan was paired with saturated pink, one of several surprising colour pairings.

  4. InStyle · Sep 28, 2026 · Season review

    The Best Designer Looks of Milan Fashion Week Spring/Summer 2027 From Prada, Gucci, and More

    Louise Trotter turned a Bottega Veneta button-down and belted trousers into cherry-blossom pink, sky blue and canary yellow.

  5. Vogue · Sep 26, 2026 · Show review

    Ermanno Scervino Spring 2027 Ready-to-Wear Collection

    Pink is part of the Ermanno Scervino palette, which moves from blue and sand toward red, brown and black.

  6. WWD · Sep 26, 2026 · Show review

    MSGM Spring 2027: Stars, Stripes — and Zing

    MSGM paired fluffy pink polo shirts with tomato-red jeans.

Designers

Looks with rose, by designer.

  1. 1 La Doublej 8
  2. 2 Blumarine 7
  3. 3 Luisa Beccaria 5

20 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among colors. The tick marks SS26.

All 29
  1. 1 Black 31.8%
  2. 2 White 26.1%
  3. 3 Sand 8.6%
  1. 15 Rose 2.8%

Worn with

Share of the 54 looks with rose that also had each detail.

Garments

  • Dress 33%
  • Skirts 26%

Fabrics

Patterns

Everything worn with rose

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Rose in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 54 looks, filterable by designer, city and color
Top 3 designers All 23 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was rose at the Milan Fashion Week SS27 womenswear shows?
Rose appeared in 54 looks from 23 designers. That is 2.8% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows.
Is rose a trend for spring 2027?
Steady on the runways. Its share of looks is 2.8%, about the same as SS26 (2.9%).
Which designers showed the most rose for SS27?
La Doublej (8 looks), Blumarine (7 looks) and Luisa Beccaria (5 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.