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Colors, Milan Fashion Week SS27 womenswear

Nordic blue appeared in 3.5% of looks at the Milan Fashion Week SS27 womenswear shows, up from 2.4% in SS26. 25 designers showed it across 68 looks.

Share of looks
3.5%
Change vs SS26
+1.1 pts
2.4% → 3.5%
Looks
68
of 1,959
Designers
25
of 49

Number 12 of 29 colors by share of looks. Also measured in New York (1.9%), London (2.8%).

Updated September 29, 2026

Giorgio Armani, SS27 womenswear, Nordic Blue, look 107

17-4023 TCX, #5B7E98

Act No.1, SS27 womenswear, Nordic Blue, look 26

Looks

11 of 68 looks, across designers.

  • Tod's, look 11
  • Genny, look 36
  • Alberta Ferretti, look 35
  • Emporio Armani, look 31
  • The Attico, look 48
  • Ermanno Scervino, look 25
  • Brunello Cucinelli, look 22
  • Jil Sander, look 47

+57 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with nordic blue, by designer.

  1. 1 Emporio Armani 8
  2. 2 Dolce & Gabbana 7
  3. 3 Marco Rambaldi 6

22 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 29
  1. 1 Black 31.8%
  2. 2 White 26.1%
  3. 3 Sand 8.6%
  1. 12 Nordic Blue 3.5%

Worn with

Share of the 68 looks with nordic blue that also had each detail.

Garments

  • Jeans 28%
  • Jacket 22%

Fabrics

Patterns

Everything worn with nordic blue

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Milan womenswear trends

All 144
Max Mara, SS27 womenswear, Black, look 41

Black

31.8% of looks · +3.3 pts

Key colors
Rowen Rose, SS27 womenswear, White, look 34

White

26.1% of looks · +0.9 pts

Key colors
Rowen Rose, SS27 womenswear, Wine, look 27

Wine

1.6% of looks · +0.9 pts

Key colors
Durazzi, SS27 womenswear, Sand, look 18

Sand

8.6% of looks · +2.3 pts

Key colors
Jil Sander, SS27 womenswear, Butter Yellow, look 43

Butter Yellow

2.1% of looks · +0.6 pts

Key colors

Nordic Blue in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 68 looks, filterable by designer, city and color
Top 3 designers All 25 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was nordic blue at the Milan Fashion Week SS27 womenswear shows?
Nordic blue appeared in 68 looks from 25 designers. That is 3.5% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows.
Is nordic blue a trend for spring 2027?
Rising on the runways. Its share of looks is 3.5%, up from 2.4% in SS26.
Which designers showed the most nordic blue for SS27?
Emporio Armani (8 looks), Dolce & Gabbana (7 looks) and Marco Rambaldi (6 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.