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Colors, Milan Fashion Week SS27 womenswear

Sand appeared in 8.6% of looks at the Milan Fashion Week SS27 womenswear shows, up from 6.3% in SS26. 44 designers showed it across 168 looks.

Share of looks
8.6%
Change vs SS26
+2.3 pts
6.3% → 8.6%
Looks
168
of 1,959
Designers
44
of 49

Number 3 of 29 colors by share of looks. Also measured in New York (3.7%), London (4.6%).

Updated September 29, 2026

Durazzi, SS27 womenswear, Sand, look 18

12-0908 TCX, #D6CBBA

Giorgio Armani, SS27 womenswear, Sand, look 66

Looks

11 of 168 looks, across designers.

  • Brunello Cucinelli, look 24
  • Diesel, look 65
  • Bottega Veneta, look 4
  • Antonio Marras, look 37
  • Act No.1, look 1
  • Sportmax, look 11
  • Alberta Ferretti, look 38
  • Marni, look 48

+157 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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In the press

Sand came up in 3 articles from Vogue. In the data it was in 8.6% of looks, up from 6.3% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Vogue · Sep 26, 2026 · Show review

    Ermanno Scervino Spring 2027 Ready-to-Wear Collection

    Sand is one stop in the Ermanno Scervino palette, which runs from blue through white, pink and red to brown and black.

  2. Vogue · Sep 26, 2026 · Show review

    Philipp Plein Spring 2027 Ready-to-Wear Collection

    Philipp Plein repeated his structured biker-back tailoring in beige suede for jackets and long coats.

  3. Vogue · Sep 24, 2026 · Show review

    Genny Spring 2027 Ready-to-Wear Collection

    Rust, sand and off-white form the warm base, lifted by cobalt and acid green.

Designers

Looks with sand, by designer.

  1. 1 Giorgio Armani 15
  2. 2 Antonio Marras 12
  3. 3 Roberto Cavalli 11

41 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 29
  1. 1 Black 31.8%
  2. 2 White 26.1%
  3. 3 Sand 8.6%

The full ranking of 29 colors

This preview shows the top three.

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Worn with

Share of the 168 looks with sand that also had each detail.

Garments

  • Dress 23%
  • Skirts 21%

Fabrics

Patterns

Everything worn with sand

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Milan womenswear trends

All 144
Max Mara, SS27 womenswear, Black, look 41

Black

31.8% of looks · +3.3 pts

Key colors
Rowen Rose, SS27 womenswear, White, look 34

White

26.1% of looks · +0.9 pts

Key colors
Rowen Rose, SS27 womenswear, Wine, look 27

Wine

1.6% of looks · +0.9 pts

Key colors
Giorgio Armani, SS27 womenswear, Nordic Blue, look 107

Nordic Blue

3.5% of looks · +1.1 pts

Key colors
Jil Sander, SS27 womenswear, Butter Yellow, look 43

Butter Yellow

2.1% of looks · +0.6 pts

Key colors

Sand in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 168 looks, filterable by designer, city and color
Top 3 designers All 44 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was sand at the Milan Fashion Week SS27 womenswear shows?
Sand appeared in 168 looks from 44 designers. That is 8.6% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows.
Is sand a trend for spring 2027?
Rising on the runways. Its share of looks is 8.6%, up from 6.3% in SS26.
Which designers showed the most sand for SS27?
Giorgio Armani (15 looks), Antonio Marras (12 looks) and Roberto Cavalli (11 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.