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Colors, Paris Fashion Week SS27 womenswear

Chocolate appeared in 6.8% of looks at the Paris Fashion Week SS27 womenswear shows, down from 9.2% in SS26. 39 designers showed it across 117 looks.

Share of looks
6.8%
Change vs SS26
−2.4 pts
9.2% → 6.8%
Looks
117
of 1,729
Designers
39
of 56

Number 5 of 27colors by share of looks. Also measured in all cities (5.6%), New York (5.4%), Milan (7.0%), London (5.2%). Other seasons: FW26 (22.3%), SS26 (12.1%).

Updated October 2, 2026

Julie Kegels, SS27 womenswear, Chocolate, look 31

19-1214 TCX, #5C3E35

Stella Mccartney, SS27 womenswear, Chocolate, look 9

Looks

11 of 117 looks, across designers.

  • Feng Chen Wang, look 6
  • Officine Générale, look 2
  • Studio Nicholson, look 19
  • Balmain, look 10
  • Magliano, look 8
  • Dior, look 28
  • Vaquera, look 13
  • Jw Anderson, look 12

+106 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Chocolate came up in 2 articles from Vogue and Numéro Netherlands. In the data it was in 6.8% of looks, down from 9.2% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Vogue · Jun 25, 2026 · Show review

    Lemaire Spring 2027 Ready-to-Wear Collection

    Lemaire moved into deeper brown tones and included a sculpted brown dress.

  2. Numéro Netherlands · Oct 1, 2026 · Show review

    PARIS FASHION WEEK SPRING/SUMMER 2027: DAY 3

    Stella McCartney used chocolate brown for draped jersey dresses.

Designers

Looks with chocolate, by designer.

  1. 1 Jw Anderson 8
  2. 2 Acne Studios 8
  3. 3 Balmain 8

36 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among colors. The tick marks SS26.

All 27
  1. 1 Black 39.3%
  2. 2 White 24.2%
  3. 3 Elemental Gray 7.7%
  1. 5 Chocolate 6.8%

Worn with

Share of the 117 looks with chocolate that also had each detail.

Garments

  • Jacket 27%
  • Pants 17%

Fabrics

Patterns

Everything worn with chocolate

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Chocolate in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 117 looks, filterable by designer, city and color
Top 3 designers All 39 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was chocolate at the Paris Fashion Week SS27 womenswear shows?
Chocolate appeared in 117 looks from 39 designers. That is 6.8% of all looks T-Fashion analyzed for the Paris Fashion Week SS27 womenswear shows.
Is chocolate a trend for spring 2027?
Fading on the runways. Its share of looks is 6.8%, down from 9.2% in SS26.
Which designers showed the most chocolate for SS27?
Jw Anderson (8 looks), Acne Studios (8 looks) and Balmain (8 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.