Chocolate appeared in 12.1% of looks at the SS26 womenswear shows, about the same as SS25 (11.9%). 238 designers showed it across 1,258 looks.
- Share of looks
- 12.1%
- Change vs SS25
- +0.2 pts
- 11.9% → 12.1%
- Looks
- 1,258
- of 10,412
- Designers
- 238
- of 286
Number 3 of 60colors by share of looks. Also measured in Paris (12.1%), Milan (14.5%), London (10.0%), New York (11.4%). Other seasons: SS27 (5.6%), FW26 (22.5%).
Updated October 2, 2026
19-1214 TCX, #5C3E35
Looks
11 of 1,258 looks, across designers.
-
Zimmermann, look 47 -
Alberta Ferretti, look 30 -
Elisabetta Franchi, look 14 -
Saint Laurent, look 49 -
Calcaterra, look 2 -
Ottolinger, look 7 -
CANEX, look 39 -
Aje, look 15
+1,247 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Chocolate came up in 24 articles from WWD, Vogue, Marie Claire UK and 18 more. In the data it was in 12.1% of looks, about the same as SS25 (11.9%).
Summaries are written by T-Fashion. Read each article at the source.
WWD · Sep 27, 2025 · Show review
Bottega Veneta Spring 2026: Weaving a SpellBottega Veneta hand-wove thousands of narrow brown leather strips into a cape.
Vogue · Sep 22, 2025 · Show review
Gucci Spring 2026 Ready-to-Wear CollectionGucci used brown lizard-effect leather for an oversized bomber and matching skirt.
Vogue · Sep 12, 2025 · Show review
Calvin Klein Collection Spring 2026 Ready-to-Wear CollectionCalvin Klein included a brown trench with a doubled collar.
Marie Claire UK · Sep 25, 2025 · Season review
Milan Fashion Week SS26 Highlights: Shows, Celebs & EventsMarie Claire notes Versace paired sparkling trousers with a vintage-style brown bomber.
Wallpaper* · Sep 25, 2025 · Season review
The standout shows of Milan Fashion Week S/S 2026Wallpaper* identifies a brown tartan group at KNWLS.
Wallpaper* · Sep 16, 2025 · Season review
The standout shows of New York Fashion Week S/S 2026 – as they happenedMichael Kors used deep earthy brown.
Designers
Looks with chocolate, by designer.
- 1 Vogue World 27
- 2 Michael Kors 26
- 3 Acne Studios 23
235 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among colors. The tick marks SS25.
The full ranking of 60 colors
This preview shows the top three.
Worn with
Share of the 1,258 looks with chocolate that also had each detail.
Everything worn with chocolate
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
By fashion week
Share of each city's looks.
- 1 Milan 14.5%315 looks
- 2 Paris 12.1%527 looks
- 3 New York 11.4%234 looks
- 4 London 10.0%182 looks
Chocolate in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 1,258 looks, filterable by designer, city and color |
| Top 3 designers | All 238 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was chocolate at the SS26 womenswear shows?
- Chocolate appeared in 1,258 looks from 238 designers. That is 12.1% of all looks T-Fashion analyzed for the SS26 womenswear shows.
- Is chocolate a trend for spring 2026?
- Steady on the runways. Its share of looks is 12.1%, about the same as SS25 (11.9%).
- Which designers showed the most chocolate for SS26?
- Vogue World (27 looks), Michael Kors (26 looks) and Acne Studios (23 looks).
- Which fashion week showed the most chocolate?
- Milan, where 14.5% of looks carried it (315 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2026 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS25.