How popular was smoke at the SS27 menswear shows?

Smoke appeared in 189 looks from 81 designers. That is 3.9% of all looks T-Fashion analyzed for the SS27 menswear shows.

Is smoke a trend for spring 2027?

Fading on the runways. Its share of looks is 3.9%, down from 8.4% in SS26.

Which designers showed the most smoke for SS27?

Giorgio Armani (14 looks), Thom Browne (10 looks) and Amiri (9 looks).

Which fashion week showed the most smoke?

Milan, where 6.0% of looks carried it (80 looks).

How does T-Fashion measure this?

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.

Smoke Menswear Color Trend, Spring 2027 Runways

Colors, SS27 menswear

Smoke appeared in 3.9% of looks at the SS27 menswear shows, down from 8.4% in SS26. 81 designers showed it across 189 looks.

Share of looks: 3.9%
Change vs SS26: −4.5 pts; 8.4% → 3.9%
Looks: 189; of 4,855
Designers: 81; of 166

Number 15 of 57 colors by share of looks. Also measured in Paris (3.5%), Milan (6.0%).

Updated September 29, 2026

16-0000 TCX, #9F9C99

Looks

11 of 189 looks, across designers.

Ernest W. Baker, look 23
Acne Studios, look 29
Kiko Kostadinov, look 22
Romeo Hunte, look 18
Philipp Plein, look 28
Diesel, look 10
Giorgio Armani, look 90
Amiri, look 12

+178 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with smoke, by designer.

78 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 57

1 Black 39.4%
2 White 30.8%
3 Elemental Gray 12.8%

15 Smoke 3.9%

Worn with

Share of the 189 looks with smoke that also had each detail.

Garments

Jacket 32%
Pants 30%

Fabrics

Twill 42%
Poplin 12%

Patterns

Striped 19%
Checked 13%

Everything worn with smoke

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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By fashion week

Share of each city's looks.

1 Milan 6.0%80 looks
2 Paris 3.5%65 looks
3 New York 3.5%17 looks
4 London 1.6%7 looks

More menswear trends

All 211

White

30.8% of looks · +4.0 pts

Key colors

Butter Yellow

2.2% of looks · +1.4 pts

Key colors

Lemon

1.7% of looks · +0.9 pts

Key colors

Scarlet

4.5% of looks · +1.4 pts

Key colors

Ecru

4.2% of looks · +1.4 pts

Key colors

Smoke in full

What this page shows and what T-Fashion holds
On this page	In T-Fashion
11 looks	All 189 looks, filterable by designer, city and color
Top 3 designers	All 81 designers, each with their looks
Top pairings	Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update	Updated as each show is analyzed
–	Moodboards, concepts and tech packs from the same looks

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Questions

How popular was smoke at the SS27 menswear shows?: Smoke appeared in 189 looks from 81 designers. That is 3.9% of all looks T-Fashion analyzed for the SS27 menswear shows.
Is smoke a trend for spring 2027?: Fading on the runways. Its share of looks is 3.9%, down from 8.4% in SS26.
Which designers showed the most smoke for SS27?: Giorgio Armani (14 looks), Thom Browne (10 looks) and Amiri (9 looks).
Which fashion week showed the most smoke?: Milan, where 6.0% of looks carried it (80 looks).
How does T-Fashion measure this?: T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.