Colors, Milan Fashion Week SS27 womenswear
Elemental gray appeared in 6.0% of looks at the Milan Fashion Week SS27 womenswear shows, about the same as SS26 (6.6%). 31 designers showed it across 117 looks.
- Share of looks
- 6.0%
- Change vs SS26
- −0.6 pts
- 6.6% → 6.0%
- Looks
- 117
- of 1,959
- Designers
- 31
- of 49
Number 6 of 29 colors by share of looks. Also measured in New York (4.8%), London (5.3%), Copenhagen (6.1%), Tokyo (10.8%).
Updated September 29, 2026
18-4005 TCX, #726F70
Looks
11 of 117 looks, across designers.
-
Sportmax, look 21 -
Durazzi, look 24 -
Dušan, look 8 -
The Attico, look 7 -
Francesco Murano, look 26 -
Fendi, look 62 -
Missoni, look 26 -
Marni, look 16
+106 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Elemental gray came up in 7 articles from #legend, W Magazine, Monocle and 3 more. In the data it was in 6.0% of looks, about the same as SS26 (6.6%).
Summaries are written by T-Fashion. Read each article at the source.
#legend · Sep 29, 2026 · Trend report
Key trends and defining runway styles in Milan Fashion Week Spring/Summer 2027Jil Sander showed structured grey linen coats that still draped easily.
W Magazine · Sep 28, 2026 · Season review
8 Things We Saw and Loved at Milan Fashion Week Spring 2027Jil Sander set office-like grays against butter yellow in its unexpected colour pairings.
Monocle · Sep 28, 2026 · Season review
Best in show: The top 10 collections from Milan Fashion WeekGrey car coats were part of the strict Jil Sander opening before colour arrived.
Harper's Bazaar · Sep 28, 2026 · Trend report
In Milan, a Little Grit and a Lot of GlamourAt Jil Sander, soft office grays set off pastel yellow, pink and lavender.
Vogue · Sep 24, 2026 · Show review
Marni Spring 2027 Ready-to-Wear CollectionGreys feature in the Marni palette, which Meryll Rogge took from hair colours to hint at different stages of life.
Vogue · Sep 24, 2026 · Show review
Emporio Armani Spring 2027 Ready-to-Wear CollectionGrey sits in the middle of the Emporio Armani palette, between white and black with green and greige.
Designers
Looks with elemental gray, by designer.
- 1 Thom Browne 17
- 2 Giorgio Armani 13
- 3 Prada 7
28 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Worn with
Share of the 117 looks with elemental gray that also had each detail.
Everything worn with elemental gray
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
Elemental Gray in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 117 looks, filterable by designer, city and color |
| Top 3 designers | All 31 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was elemental gray at the Milan Fashion Week SS27 womenswear shows?
- Elemental gray appeared in 117 looks from 31 designers. That is 6.0% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows.
- Is elemental gray a trend for spring 2027?
- Steady on the runways. Its share of looks is 6.0%, about the same as SS26 (6.6%).
- Which designers showed the most elemental gray for SS27?
- Thom Browne (17 looks), Giorgio Armani (13 looks) and Prada (7 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.