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Colors, Milan Fashion Week SS27 womenswear

Mocha appeared in 1.6% of looks at the Milan Fashion Week SS27 womenswear shows, down from 2.7% in SS26. 17 designers showed it across 31 looks.

Share of looks
1.6%
Change vs SS26
−1.1 pts
2.7% → 1.6%
Looks
31
of 1,959
Designers
17
of 49

Number 28 of 29 colors by share of looks. Also measured in New York (1.2%).

Updated September 29, 2026

Max Mara, SS27 womenswear, Mocha, look 2

18-1421 TCX, #856A57

Sportmax, SS27 womenswear, Mocha, look 33

Looks

11 of 31 looks, across designers.

  • Tod's, look 31
  • Loro Piana, look 3
  • Etro, look 47
  • Antonio Marras, look 33
  • Francesco Murano, look 27
  • The Attico, look 46
  • Moschino, look 13
  • Brunello Cucinelli, look 29

+20 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with mocha, by designer.

  1. 1 Max Mara 7
  2. 2 Msgm 4
  3. 3 Etro 2

14 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 29
  1. 1 Black 31.8%
  2. 2 White 26.1%
  3. 3 Sand 8.6%
  1. 28 Mocha 1.6%

Worn with

Share of the 31 looks with mocha that also had each detail.

Garments

  • Pants 23%
  • Jacket 19%

Fabrics

Everything worn with mocha

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Milan womenswear trends

All 144
Max Mara, SS27 womenswear, Black, look 41

Black

31.8% of looks · +3.3 pts

Key colors
Rowen Rose, SS27 womenswear, White, look 34

White

26.1% of looks · +0.9 pts

Key colors
Rowen Rose, SS27 womenswear, Wine, look 27

Wine

1.6% of looks · +0.9 pts

Key colors
Durazzi, SS27 womenswear, Sand, look 18

Sand

8.6% of looks · +2.3 pts

Key colors
Giorgio Armani, SS27 womenswear, Nordic Blue, look 107

Nordic Blue

3.5% of looks · +1.1 pts

Key colors

Mocha in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 31 looks, filterable by designer, city and color
Top 3 designers All 17 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was mocha at the Milan Fashion Week SS27 womenswear shows?
Mocha appeared in 31 looks from 17 designers. That is 1.6% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows.
Is mocha a trend for spring 2027?
Fading on the runways. Its share of looks is 1.6%, down from 2.7% in SS26.
Which designers showed the most mocha for SS27?
Max Mara (7 looks), Msgm (4 looks) and Etro (2 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.