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Colors, SS27 womenswear

Smoke appeared in 2.0% of looks at the SS27 womenswear shows, down from 4.7% in SS26. 108 designers showed it across 201 looks.

Share of looks
2.0%
Change vs SS26
−2.7 pts
4.7% → 2.0%
Looks
201
of 10,246
Designers
108
of 311

Number 22 of 71colors by share of looks. Also measured in New York (1.7%), Milan, Paris (2.7%).

Updated October 3, 2026

Marke, SS27 womenswear, Smoke, look 15

16-0000 TCX, #9F9C99

Enfold, SS27 womenswear, Smoke, look 26

Looks

11 of 201 looks, across designers.

  • Mulberry, look 3
  • Lauren Manoogian, look 26
  • William Fan, look 18
  • Diesel, look 58
  • Feng Chen Wang, look 25
  • Vaquera, look 19
  • Daily Mirror, look 5
  • Issey Miyake, look 35

+190 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Smoke came up in 4 articles from WWD, CNN and AnOther. In the data it was in 2.0% of looks, down from 4.7% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. WWD · Oct 1, 2026 · Show review

    Chloé Spring 2027: Broderie Anglaise — and Other Obsessions

    Chloé used smoky tones for transparent capes inspired by sunglasses.

  2. WWD · Sep 24, 2026 · Show review

    Francesco Murano Spring 2027: In a Puff of Smoke

    Smoky grey opened the Francesco Murano show and recurred in a run of cloud-like jersey dresses.

  3. CNN · Sep 30, 2026 · Season review

    Here’s what’s happening at Paris Fashion Week

    Chloé showed transparent vinyl outerwear in smoky gray.

  4. AnOther · Oct 1, 2026 · Show review

    A Collection Defined by Obsession at Chloé

    Chloé offered smoky transparent coats and capes with wide shoulders.

Designers

Looks with smoke, by designer.

  1. 1 Thom Browne 9
  2. 2 Coach 8
  3. 3 Maison Mihara Yasuhiro 7

105 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among colors. The tick marks SS26.

All 71
  1. 1 Black 35.0%
  2. 2 White 29.7%
  3. 3 Elemental Gray 6.0%
  1. 22 Smoke 2.0%

Worn with

Share of the 201 looks with smoke that also had each detail.

Garments

  • Skirts 18%
  • Dress 16%

Fabrics

Patterns

Everything worn with smoke

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

By fashion week

Share of each city's looks.

  1. 1 Paris 2.3%50 looks
  2. 2 Milan 2.0%39 looks
  3. 3 New York 1.7%54 looks
  4. 4 London 1.2%18 looks

Smoke in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 201 looks, filterable by designer, city and color
Top 3 designers All 108 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was smoke at the SS27 womenswear shows?
Smoke appeared in 201 looks from 108 designers. That is 2.0% of all looks T-Fashion analyzed for the SS27 womenswear shows.
Is smoke a trend for spring 2027?
Fading on the runways. Its share of looks is 2.0%, down from 4.7% in SS26.
Which designers showed the most smoke for SS27?
Thom Browne (9 looks), Coach (8 looks) and Maison Mihara Yasuhiro (7 looks).
Which fashion week showed the most smoke?
Paris, where 2.3% of looks carried it (50 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.