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Colors, SS27 menswear

Terra cotta appeared in 0.8% of looks at the SS27 menswear shows, down from 1.3% in SS26. 27 designers showed it across 40 looks.

Share of looks
0.8%
Change vs SS26
−0.5 pts
1.3% → 0.8%
Looks
40
of 4,855
Designers
27
of 166

Number 47 of 57 colors by share of looks.

Updated September 29, 2026

Dries Van Noten, SS27 menswear, Terra Cotta, look 7

16-1526 TCX, #D38377

Canali, SS27 menswear, Terra Cotta, look 2

Looks

11 of 40 looks, across designers.

  • Zegna, look 50
  • Amiri, look 33
  • Tod's, look 7
  • Etro, look 26
  • Tell The Truth, look 2
  • Études Studio, look 23
  • Junya Watanabe, look 18
  • Msgm, look 33

+29 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

Designers

Looks with terra cotta, by designer.

  1. 1 Zegna 5
  2. 2 Etro 3
  3. 3 Tod's 3

24 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among colors. The tick marks SS26.

All 57
  1. 1 Black 39.4%
  2. 2 White 30.8%
  3. 3 Elemental Gray 12.8%
  1. 47 Terra Cotta 0.8%

Worn with

Share of the 40 looks with terra cotta that also had each detail.

Garments

  • Jacket 28%
  • Shorts 25%

Fabrics

Patterns

Everything worn with terra cotta

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

By fashion week

Share of each city's looks.

  1. 1 Milan 1.1%15 looks
  2. 2 London 0.9%4 looks
  3. 3 New York 0.8%4 looks
  4. 4 Paris 0.6%11 looks

Terra Cotta in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 40 looks, filterable by designer, city and color
Top 3 designers All 27 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was terra cotta at the SS27 menswear shows?
Terra cotta appeared in 40 looks from 27 designers. That is 0.8% of all looks T-Fashion analyzed for the SS27 menswear shows.
Is terra cotta a trend for spring 2027?
Fading on the runways. Its share of looks is 0.8%, down from 1.3% in SS26.
Which designers showed the most terra cotta for SS27?
Zegna (5 looks), Etro (3 looks) and Tod's (3 looks).
Which fashion week showed the most terra cotta?
Milan, where 1.1% of looks carried it (15 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.