How popular was wine at the SS27 menswear shows?

Wine appeared in 66 looks from 43 designers. That is 1.4% of all looks T-Fashion analyzed for the SS27 menswear shows.

Is wine a trend for spring 2027?

Fading on the runways. Its share of looks is 1.4%, down from 1.7% in SS26.

Which designers showed the most wine for SS27?

Tommy Hilfiger (5 looks), Prada (3 looks) and Lemaire (3 looks).

Which fashion week showed the most wine?

Milan, where 2.0% of looks carried it (26 looks).

How does T-Fashion measure this?

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.

Wine Menswear Color Trend, Spring 2027 Runways

Colors, SS27 menswear

Wine appeared in 1.4% of looks at the SS27 menswear shows, down from 1.7% in SS26. 43 designers showed it across 66 looks.

Share of looks: 1.4%
Change vs SS26: −0.3 pts; 1.7% → 1.4%
Looks: 66; of 4,855
Designers: 43; of 166

Number 33 of 57 colors by share of looks.

Updated September 29, 2026

19-1627 TCX, #582B36

Looks

11 of 66 looks, across designers.

Ranra, look 2
Lemaire, look 37
Ferragamo, look 41
Antonio Marras, look 42
Philipp Plein, look 4
Attachment, look 19
M & S, look 7
Sf1og, look 15

+55 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with wine, by designer.

40 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 57

1 Black 39.4%
2 White 30.8%
3 Elemental Gray 12.8%

33 Wine 1.4%

Worn with

Share of the 66 looks with wine that also had each detail.

Garments

Jacket 35%
Pants 29%

Fabrics

Twill 27%
Leather 15%

Patterns

Striped 12%
Checked 11%

Everything worn with wine

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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By fashion week

Share of each city's looks.

1 Milan 2.0%26 looks
2 New York 1.7%8 looks
3 Paris 1.1%20 looks
4 London 0.9%4 looks

More menswear trends

All 211

White

30.8% of looks · +4.0 pts

Key colors

Butter Yellow

2.2% of looks · +1.4 pts

Key colors

Lemon

1.7% of looks · +0.9 pts

Key colors

Scarlet

4.5% of looks · +1.4 pts

Key colors

Ecru

4.2% of looks · +1.4 pts

Key colors

Wine in full

What this page shows and what T-Fashion holds
On this page	In T-Fashion
11 looks	All 66 looks, filterable by designer, city and color
Top 3 designers	All 43 designers, each with their looks
Top pairings	Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update	Updated as each show is analyzed
–	Moodboards, concepts and tech packs from the same looks

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Questions

How popular was wine at the SS27 menswear shows?: Wine appeared in 66 looks from 43 designers. That is 1.4% of all looks T-Fashion analyzed for the SS27 menswear shows.
Is wine a trend for spring 2027?: Fading on the runways. Its share of looks is 1.4%, down from 1.7% in SS26.
Which designers showed the most wine for SS27?: Tommy Hilfiger (5 looks), Prada (3 looks) and Lemaire (3 looks).
Which fashion week showed the most wine?: Milan, where 2.0% of looks carried it (26 looks).
How does T-Fashion measure this?: T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.