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Colors, Milan Fashion Week SS27 womenswear

Scarlet appeared in 3.7% of looks at the Milan Fashion Week SS27 womenswear shows, about the same as SS26 (3.8%). 24 designers showed it across 73 looks.

Share of looks
3.7%
Change vs SS26
−0.1 pts
3.8% → 3.7%
Looks
73
of 1,959
Designers
24
of 49

Number 11 of 29 colors by share of looks. Also measured in New York (4.7%), London (4.3%).

Updated September 29, 2026

Elisabetta Franchi, SS27 womenswear, Scarlet, look 25

19-1760 TCX, #BC2C3D

Institution By Galib Gassanoff, SS27 womenswear, Scarlet, look 15

Looks

11 of 73 looks, across designers.

  • Dolce & Gabbana, look 22
  • Loro Piana, look 22
  • Moschino, look 13
  • Ermanno Scervino, look 1
  • Sportmax, look 32
  • Prada, look 1
  • Avavav, look 7
  • Brunello Cucinelli, look 18

+62 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Scarlet came up in 9 articles from Vogue, WWD and W Magazine. In the data it was in 3.7% of looks, about the same as SS26 (3.8%).

Summaries are written by T-Fashion. Read each article at the source.

  1. Vogue · Sep 26, 2026 · Show review

    Ermanno Scervino Spring 2027 Ready-to-Wear Collection

    Red appears in the Ermanno Scervino palette before it deepens into chocolate brown and black.

  2. Vogue · Sep 26, 2026 · Show review

    Bottega Veneta Spring 2027 Ready-to-Wear Collection

    A bright red cotton dress, ruched and side-knotted, tops a full pleated skirt of the same red.

  3. WWD · Sep 26, 2026 · Show review

    MSGM Spring 2027: Stars, Stripes — and Zing

    Massimo Giorgetti put tomato-red jeans with fluffy pink polos at MSGM.

  4. WWD · Sep 26, 2026 · Show review

    Elisabetta Franchi Spring 2027: Mixing It Up

    Elisabetta Franchi showed a red ruched top and skirt with cutouts and a ruby red sequin slip dress.

  5. Vogue · Sep 25, 2026 · Show review

    Elisabetta Franchi Spring 2027 Ready-to-Wear Collection

    Red velvet is the one break in the Elisabetta Franchi palette of black, nude, pale pink and camel.

  6. Vogue · Sep 25, 2026 · Show review

    Sportmax Spring 2027 Ready-to-Wear Collection

    Sportmax showed a red leather blazer over a red leather hoodie with slim black capris.

Designers

Looks with scarlet, by designer.

  1. 1 J Salinas 8
  2. 2 Marco Rambaldi 7
  3. 3 Elisabetta Franchi 6

21 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among colors. The tick marks SS26.

All 29
  1. 1 Black 31.8%
  2. 2 White 26.1%
  3. 3 Sand 8.6%
  1. 11 Scarlet 3.7%

Worn with

Share of the 73 looks with scarlet that also had each detail.

Garments

  • Skirts 26%
  • Dress 18%

Fabrics

Patterns

Everything worn with scarlet

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Scarlet in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 73 looks, filterable by designer, city and color
Top 3 designers All 24 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was scarlet at the Milan Fashion Week SS27 womenswear shows?
Scarlet appeared in 73 looks from 24 designers. That is 3.7% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows.
Is scarlet a trend for spring 2027?
Steady on the runways. Its share of looks is 3.7%, about the same as SS26 (3.8%).
Which designers showed the most scarlet for SS27?
J Salinas (8 looks), Marco Rambaldi (7 looks) and Elisabetta Franchi (6 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.